Abby Dix collaborated with Kirk Hokanson of Voodoo Films, and Bill Hillsman of Northwoods Advertising, creating “Private Matters” spots for Independent Voters For Choice. The provocative spot was written by Jo Marshall, and deemed “too hot to handle” for some candidates and organizations until recent events brought the concept to the forefront again.

Independent Voters for Choice is a non-profit organization dedicated to preserving women’s reproductive rights. A :30 TV spot was made for general distribution, and a :45 for the internet.

see the :30 spot

see the :45 spot

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